BBC World Service Strengthens African Presence | Business Minds Media


Source:- BBC

The BBC World Service has made a big change to how it works around the world. It has set up new programming structures that bring more journalism and production directly to Africa. This change is part of a bigger plan to make the company more relevant in Africa, reach more people, and give African voices more power on its global platforms. The BBC wants to connect with people in Africa in a more real way. The continent already has about 120 million weekly listeners and viewers.

One of the most important changes is that Newsday, the BBC World Service's main global news show, has changed. Starting on December 1, Newsday will be presented by both London and Nairobi. There will be a new team in Kenya, and Anne Soy will host the show from Nairobi. Rob Young and James Copnall will continue to host from London. The goal of this two-city approach is to bring African stories closer to their sources and give global audiences more in-depth, regionally-based views.

Along with this change, the BBC World Service is moving its Focus on Africa podcast from London to Nairobi. The podcast, which gives people a daily look at political, economic, and social changes across the continent, will now work with the current television production unit. Nkechi Ogbonna, the main host, will lead the long-form conversation every week, and there will be a new visual episode every Friday. Younger, more tech-savvy audiences will be able to see this expanded visual output on the BBC News Africa YouTube channel, which will make it easier for them to find.

The Focus on Africa TV show will also change, but it will still be dedicated to hard-hitting journalism and have a strong editorial voice. Waihiga Mwaura will host the show, which will use new formats that are more in line with a digital-first approach. Full production will move to Nairobi, with teams in both Nairobi and Lagos supporting it. This will make the operation in the region more cohesive and reflect the dynamic nature of African storytelling.

Juliet Njeri, the BBC World Service 's Regional Director for Africa, said that these changes show a long-term commitment to investing in African journalism. She said that by moving production and presentation closer to the communities being covered, the BBC is making itself more likely to deliver content that is more relevant and interesting, while also making sure that African points of view are always represented on international platforms.

On December 2, the new and improved Focus on Africa formats will officially launch on radio, digital, and podcast channels. This will mark a new way for the BBC World Service to connect with Africa and share African stories with the world.

 Also Read Business Minds Media For further Information