Key Highlights :

Mediatek has become the first to adopt Google's Project Treble for automotive with a minimum of four years of security and firmware update.

Chipsets MT8678 and MT8676 are going to be supported under Treble free of cost for major updates, bringing down the cost of ownership.

Key Background :

MediaTek, the world's leading semiconductor solutions provider, has been at the center of innovations in consumer electronics such as smartphones, home entertainment, Internet of Things, and automotive solutions. Keeping software current on hundreds of car infotainment systems was the challenge MediaTek's integration of Google's Project Treble addressed in its strategic shift towards easier and faster software updates.

Originally designed for Android phones, Project Treble keeps vendor-specific hardware code separate from the OS framework. Using a modular approach, there is a possibility of releasing updates faster and better without needing to reinvent hardware-level integrations, a godsend in the automotive industry where product cycles are decades long.

For the automotive sector, periodic firmware and security updates are a must for performance enhancement as well as cybersecurity protection. With a four-year update investment, MediaTek keeps pace with industry requirements for safety, reliability, and customer satisfaction over the long term.

The program also starts with MediaTek's MT8678 and MT8676 platforms, which are Treble-capable on the day they leave the factory. The automakers that use these chips will also pay less for maintenance because the main firmware and maintenance patches will cost nothing. Besides reducing the cost of ownership overall, this will also allow the manufacturers to stay in the game throughout the life of a vehicle.

Mike Chang affirmed the company's close partnership with Google and vowed that the Project Treble will make the latest technology capabilities available to drivers from the time they buy a vehicle until its end of life. With the introduction of the MT8678 and MT8676, car companies can have a streamlined path to future-proofed, secure, and upgradable car systems.

In the more dynamic motor industry, this Project Treble launch is an important milestone, keeping cars technologically up to date, safe, and efficient with fuel for years after they grace the showroom floor.

About the Author

Ryan Parker

Ryan Parker is a Managing Editor at Business Minds Media.