Key Highlights:

Meta and Oakley introduce AI-smart glasses for sports players with 3K video, Meta AI, and open-ear sound.

Limited edition at $499; global roll-out starts July 2025 with year-end launch in India.

Key Background :

Meta's latest collaboration with Oakley is a conscious move away from fashion-focused wearables into performance-driven sports. Whereas Meta's previous Ray-Ban smart glasses were focused on lifestyle for everyday use, the Oakley Meta HSTN introduces AI-based smarts into the fitness and sports universe by combining Oakley's rugged, sport-optimized frame and Meta's current-generation voice-based digital assistant.

The frames sport a high-definition 3K camera that allows users to record video hands-free during practice or gameplay. Users can also take calls, stream music, or listen to AI-guided prompt audio in real-time with open-ear speakers and four-microphone arrays without interrupting their workflow. Splash-proof and designed to withstand the abuse of outdoor and gym use, the glasses feature lightweight polycarbonate frames and tempered glass lenses.

One of the important innovations is the contextual awareness of the AI. Sports personalities can request actual time inputs pertinent to their respective sport, for example, weather, wind speed, or feedback on training. Meta AI system employs natural voice commands to minimize screen viewing while in active motion.

Power management too has been a step forward. 8 hours of continuous usage and 19 hours of standby time, the glasses are adequate for a day's training. Quick charging keeps them ready even on short notice. A compact charging case provides 48 hours of extra usage, which is apt for mobile sports persons.

By combining Meta's AI with Oakley's reliable performance eyewear, the Oakley Meta HSTN is looking to set the category for sports intelligent eyewear. The campaign will be joined by best sports stars Kylian Mbappé and Patrick Mahomes further solidifying its place in high-performance lifestyles. Meta's goal is clear: transform smart glasses not as part of an outfit, but as part of an athlete's equipment.