The realm of
communications stands as a pivotal arena for shaping narratives, fostering
connections, and driving impactful change. Within this dynamic industry, a
concerted focus on diversity, equity, and inclusion has emerged as a
cornerstone of organizational success and societal progress.
At the forefront of
this transformative movement stands Manisha Alexandra Joshi, whose
unwavering commitment to fostering inclusive environments has redefined the
paradigm of diversity and inclusion within the communications sector. As the Business
Director and Head of Diversity Equity & Inclusion, she has
demonstrated unparalleled dedication to advancing diversity initiatives,
championing equitable practices, and empowering individuals from
underrepresented backgrounds.
Against the backdrop
of the communications industry’s evolving landscape, Ketchum GmbH, under
discussion, has emerged as a trailblazer in fostering inclusive cultures and
driving impactful change. Through strategic initiatives and a steadfast
commitment to diversity and inclusion, the company has positioned itself as a
beacon of progress within the communications sector, setting new standards for
organizational excellence and societal impact.
Let’s understand
Manisha’s exceptional perspective:
Driving Diversity
Manisha serves as the Business Director and Head of
DEI at Ketchum, a prominent communications agency. As a key member of the
leadership team, she assumes responsibility for spearheading initiatives
pertaining to equality, diversity, and fairness within the organization.
Drawing upon her unique background of Indian and
Austrian heritage, Manisha brings a nuanced perspective to her role, shaped by
her experiences growing up as the sole non-white individual in a rural setting.
This upbringing has instilled in her a deep commitment to addressing the lack
of diversity prevalent in the Austrian communications landscape.
Manisha’s overarching objective is to foster awareness
and implementation of diversity principles throughout Ketchum’s daily
operations. Recognizing diversity as not only a moral imperative but also a
substantial competitive advantage, she endeavors to embed diversity seamlessly
into the agency’s overarching corporate strategy.
In her capacity, Manisha provides consultative
services to both national and international clients, offering expertise in
areas such as corporate communications, brand positioning, CEO branding, and
employer branding. Central to her counsel is the integration of diversity
considerations, ensuring that clients develop comprehensive strategies that
benefit all stakeholders.
Embracing Authenticity for Success
Manisha advocates for the inherent value of every
individual, irrespective of their background, identity, sexuality, age,
disabilities, gender, or experiences. This belief underpins her fervent
dedication to fostering an environment characterized by respect, value, and
empowerment, where individuals can authentically express themselves.
Throughout her career journey, Manisha has encountered
perceptions of being too different, loud, fast, or motivated. However, she is
steadfast in her commitment to ensuring that her team feels encouraged to
embrace their uniqueness, as she believes there is no such thing as being too
different. She firmly believes that authenticity breeds excellence, as
individuals who are true to themselves can channel their energy into their work
effectively.
Manisha’s unwavering dedication to principles of
fairness, equity, and inclusion stems not only from their intrinsic importance
but also from their proven ability to drive successful outcomes. She firmly
asserts that fostering an inclusive environment isn’t just advantageous—it’s a
moral imperative that aligns with her values and principles.
Advocating for Change
Manisha, in her previous professional endeavors,
encountered instances of sexual harassment, an issue prevalent across the
Austrian PR industry. Despite the occurrence of such incidents and the lack of
substantial reforms within the sector, she remains undeterred in her commitment
to advocate for change. These experiences, though disillusioning, serve as
catalysts for her resolve to drive transformation.
Manisha firmly believes that diversity and inclusion
are not merely superficial topics but necessitate profound and uncomfortable
changes in entrenched behaviors and attitudes. Recognizing the imperative for
progress, she remains resolute in her determination to combat discrimination
and effect meaningful change.
Joining Ketchum has further fueled Manisha’s passion and
dedication. The alignment of her values with those of the company reinforces
her conviction in the significance of her mission, amplifying her motivation to
contribute to positive change.
Advancing Workplace Inclusivity
Manisha emphasizes a comprehensive approach to
measuring the impact of Diversity and Inclusion (D&I) efforts. This
involves utilizing both quantitative and qualitative indicators. Employee
surveys are conducted regularly, supplemented by qualitative measures to
evaluate the representation of underrepresented groups. Moreover, external
visibility is actively sought through studies and data presentations to
underscore the significance of these initiatives.
One notable achievement is the establishment of
strategic partnerships with other companies, including the founding of
initiatives such as WEconomy. This collaborative endeavor, spearheaded by
businesses, is dedicated to advancing diversity in the workplace. Through
WEconomy, Manisha has galvanized a movement that has united over 100 Diversity
Leaders from diverse organizations. Together, they are committed to effecting
change within the Austrian economy, advocating for increased fairness and
inclusivity in work environments.
Embracing Intersectionality
Manisha underscores the importance of incorporating
intersectionality into the company’s Diversity and Inclusion (D&I)
approach. This involves recognizing individuals’ multifaceted identities and
experiences by analyzing how various social identities intersect to shape
discrimination and privilege.
Tailoring initiatives to address diverse needs,
ensuring inclusive language and representation, and providing training on
intersectionality are integral components of this approach. Recognizing the
complexity of individuals’ identities and experiences is crucial for
effectively addressing systemic barriers. By embracing intersectionality,
Ketchum aims to create inclusive environments where everyone’s unique
perspectives are valued and respected, fostering a culture of equity and
belonging for all.
Empowering Unique Perspectives
In her role, Manisha prioritizes empowering and
mentoring women and underrepresented individuals. She supports them in
embracing their uniqueness and takes pride in showcasing diverse talents.
Manisha’s approach includes providing mentorship and
sponsorship, facilitating networking opportunities, offering tailored skills
development, and advocating for gender equity and diversity. She firmly
believes that diversity is a strength, as it brings a wealth of viewpoints,
creativity, and ideas to the table.
Recognizing the importance of reflecting the colorful
diversity of the world within companies at every level, Manisha’s strategies
aim to cultivate a supportive and inclusive environment where all individuals
can thrive.
Collaboration and Knowledge Exchange
Manisha places a high priority on collaboration and
knowledge exchange with other diversity leaders. Being associated with a global
company like Ketchum enables her to stay abreast of advancements in the field,
particularly in the more advanced landscape of the US. She acknowledges that
Austria may sometimes lag in this regard.
Manisha emphasizes the importance of staying informed
through continuous reading and seeking out information. She believes in surrounding
herself with courageous individuals, engaging with role models, and embracing
diverse perspectives. By leveraging collective strength, she envisions working
towards a future that is more inclusive.
Essential Strategy Elements
As a Head of DEI, Manisha emphasizes the critical
elements of an effective D&I strategy. These include lived values, CEO
buy-in, inclusivity across all organizational levels, and strategic planning
with measurable outcomes.
Manisha stresses that for a D&I strategy to
succeed, it is imperative that the majority of stakeholders understand and
embrace its principles, recognizing how diversity benefits all. A comprehensive
strategy involves rigorous analysis, setting clear goals, and defining key
performance indicators (KPIs). Mere activities are insufficient; they must
strategically align and integrate into the company culture.
Ultimately, fostering a culture of inclusivity and
belonging necessitates commitment from leadership, active participation from
all employees, and a strategic approach that permeates every facet of the
organization’s operations.
Advocacy and Role Modeling
Manisha actively engages in diversity-focused events,
panels, and discussions, where she shares insights and advocates for change.
Utilizing social media platforms, she endeavors to raise awareness and amplify
diverse voices, fostering dialogue and catalyzing positive change beyond the
boundaries of the workplace.
In addition to her professional endeavors, Manisha
aspires to serve as a role model both in her professional capacity and private
life. She endeavors to demonstrate that success in Austria is attainable for
individuals of diverse backgrounds, including women of color with foreign
names, not by conforming but by embracing their authentic selves and honoring
their cultures and beliefs.
Through these multifaceted efforts, Manisha seeks to
inspire others and contribute to the creation of a more inclusive society.
Shaping an Inclusive Future
Manisha envisions a future where diversity and
inclusion are fundamental to both organizational frameworks and societal norms.
Within companies, she anticipates the emergence of diverse leadership teams,
the implementation of comprehensive D&I strategies, and the cultivation of
inclusive cultures where every individual feels valued.
In broader society, Manisha hopes for widespread
acceptance, empathy, and celebration of diversity, accompanied by the
dismantling of systemic inequalities and the prevalence of social justice.
However, she acknowledges that in Austria, workplace discrimination,
particularly against women, remains pervasive, characterized by significant
wage gaps and disparities in opportunity. Addressing these issues demands a
collective responsibility to reassess work structures and prioritize
inclusivity.
Manisha emphasizes the necessity for bold and visionary individuals and companies to spearhead change, creating environments where diversity and inclusion transition from mere aspirations to tangible realities, thereby empowering all individuals to thrive. Through collective effort and steadfast commitment, she believes in the possibility of forging a future where diversity is embraced and equal opportunities for success are accessible to everyone.