Leading Change: Rajaa Moumena's Vision for a Transformed Middle East

 

Empowering Women Through Creativity!

In a region known for its rich history and diverse cultural landscape, the Middle East stands at the forefront of a transformative era propelled by the remarkable achievements of its inhabitants. Amidst this dynamic environment, the emergence of influential leaders has been instrumental in shaping the region’s trajectory. These leaders, through their resilience, vision, and commitment, are breaking barriers and redefining norms across various domains.

Navigating Non-Profit Leadership in the Middle East requires a delicate balance of strategic vision and practical initiatives. Rajaa Moumena, esteemed for her role as a Board of Directors member for the Fashion Association, embodies a commitment to fostering innovation and empowerment within the Middle Eastern community. Her leadership within this esteemed organization underscores her dedication to advancing societal goals and nurturing talent across diverse sectors. With a keen focus on enhancing training standards and promoting inclusive growth, Rajaa’s initiatives resonate deeply within the realm of non-profit leadership.

Furthermore, being the Founder and President of Future Institute of Higher Education and Training, symbolize a commitment to excellence and progress. Through her involvement with the Fashion Association and other ventures, Rajaa’s endeavors underscore a broader mission of empowering individuals, particularly women, to thrive in industries traditionally underrepresented by them. As she continues to champion initiatives that celebrate cultural creativity and empower Saudi talent, Rajaa’s influence extends beyond organizational boundaries, shaping a future where education, innovation, and empowerment intersect harmoniously.

Let’s delve deeper to learn this transformative approach:

Navigating Non-Profit Leadership in the Middle East

Rajaa is a prominent figure within the Middle Eastern business landscape, serving as a Board of Directors member for the Fashion Association. This esteemed organization operates under the auspices of The National Center for Non-Profit Sector, established by Cabinet Resolution No. 459 on 16/4/2019. As a non-profit entity, it operates independently both financially and administratively, with direct affiliation to the Prime Minister’s office. Rajaa’s appointment to the board underscores her dedication to advancing the goals and objectives of the Fashion Association, contributing her expertise and insight to shape its strategic direction and initiatives.

Innovative Training Initiatives

Rajaa has consistently served on various association boards, providing valuable insights into the strengths and weaknesses of the country’s workforce. Recognizing the responsibility that comes with societal recognition, she has continuously developed programs to meet public expectations and empower individuals.

Two notable initiatives, “On-the-Go Training” and “My House Step by Step,” were launched to address the growing demand for specialized training, particularly among women, in fields such as interior design, sales, marketing, and fashion design. These programs were designed to be conducted physically at different locations across the kingdom, filling gaps in available training opportunities.

With a focus on quality assurance and program recognition, Rajaa aims to build trust among candidates and motivate them to pursue these programs, thereby qualifying them for an increasing number of job opportunities, particularly in fields traditionally underrepresented by women.

Empowering Women

The International Women’s Day event marked a significant milestone in the ongoing efforts to empower women, spanning two decades of dedicated initiatives. During this event, 15 women leaders from diverse domains shared inspiring success stories, captivating the predominantly female audience. Their speeches resonated deeply, igniting a fervent desire among attendees to take on prominent roles in society, where the achievements of women are increasingly celebrated and acknowledged.

Celebrating Cultural Creativity

The event took place in Abha, a picturesque city in the northern region of the Kingdom of Saudi Arabia. Rajaa, as a jury member, was deeply impressed by the creativity and fashion showcased by the women participating in the contest. Witnessing firsthand the talent and dedication of women ranging from ages 25 to 65, she found inspiration in their cultural pride and commitment to their craft.

The Futuristic Advancement Forum

The Futuristic Advancement Forum was a realization of a long-held dream for Rajaa. Having attended numerous forums spanning from 1995 to 2018, she harbored a strong desire to organize an event focused on training concepts and the pivotal role of training in personal and intellectual development, especially with the involvement of Technology and AI. This vision crystallized during her attendance at “The Future” forum in Canada, which served as a catalyst for her aspirations.

Inspired and motivated, Rajaa returned from Canada with a clear plan of action and determined partnerships to pursue her vision. Despite foreseeing challenges, including the need for legislative compliance and financial acumen, she remained undeterred in her pursuit of specific outcomes.

Through tireless efforts and meticulous planning, Rajaa orchestrated the forum’s execution, involving tasks such as securing speakers who can present blockchain and AI to the community appropriately, selecting event management companies, identifying suitable venues, budgeting, and securing sponsorships. This culminated in the successful realization of the Futuristic Advancement Forum in January 27, 2020, held in Riyadh. Rajaa was honored to have Mr. Ian Khan, Christian Kromme, and Elsa Sotiriadis as the guest Speakers.

Enhancing Training Standards

Rajaa’s involvement in committees at the Commerce Chambers has been dedicated to enhancing the regulatory framework and systems governed by the Ministry of Education and the Technical and Vocational Training cooperation. Her focus has been on advocating for increased flexibility within these regulations, allowing business owners the opportunity to enhance their services and provide high-quality training programs.

Empowering Women Through Creativity

Rajaa’s approach to societal advancement transcends gender distinctions, especially in light of evolving legal frameworks permitting integrated training services for both genders. While she has devoted considerable effort to women empowerment projects, her current focus lies in fostering the sustainability of small-scale initiatives that enable women to balance work and family commitments effectively.

Her dedication extends to promoting projects that celebrate and showcase women’s creativity in design. One such endeavor is Watan Min Dahab (Land of Gold), which was initiated in 2019. This competition invites skilled female jewelry designers from across the kingdom to participate. The culmination of the competition occurs during a three-day exhibition, where esteemed local jewelers rent spaces to exhibit their products. This platform not only provides exposure for designers but also facilitates networking opportunities with the public and traders, fostering potential business collaborations.

Empowering Saudi Talent

In a message directed at Saudi talent, Rajaa emphasizes the importance of perseverance and self-belief in achieving one’s aspirations. She urges individuals not to be deterred by obstacles or doubts but rather to pursue their dreams with determination and confidence. Rajaa emphasizes the value of continuous improvement and steadfast dedication, highlighting that success is a result of sustained effort and a positive outlook. She encourages individuals to remain focused, motivated, and resilient, emphasizing that with perseverance, any challenges can be overcome on the path to achieving one’s goals.

Empowering Saudi Youth

In order to advance youth education and training in Saudi Arabia, a comprehensive vision is imperative, one that advocates for inclusive, equitable, and high-quality learning opportunities for all. This vision must prioritize the cultivation of critical thinking, problem-solving abilities, and creativity among the youth, alongside fostering values of leadership, entrepreneurship, and social responsibility.

Moreover, it should underscore the significance of providing access to relevant and high-caliber educational and training programs tailored to meet the demands of the labor market, particularly in burgeoning industries. This necessitates a focus on bolstering vocational and technical education, as well as promoting digital literacy and STEM education to equip youth with essential skills for the future.

Collaboration among government entities, the private sector, and civil society is paramount in nurturing a conducive ecosystem for youth education and training. This entails facilitating mentorship programs, internships, and avenues for job placement while forging partnerships with educational institutions and industry stakeholders to ensure alignment with evolving market needs.

Awards and Recognition

Best Female Higher Education Facilitators 2019 -Middle East by Private Education and Development Awards 2019

MEA Markets 2021 – MEA Business Awards: Future Institute of Higher Education & Training, Jeddah for Excellence in Education & Training Western Saudi Arabia