In the ever-evolving world of branding, where trends shift like desert sands and audiences crave genuine connection, CMMN Media Group company stands as a beacon of authenticity and collaboration.
Founded in 2020 by the inspiring vision of its Founder, Lauren Marie Campbell, CMMN Media Group isn't just another branding agency, it's a community, a storytelling collective, and a strategic partner dedicated to amplifying the voices of those who dare to push boundaries.
Driven by a deep belief in the power of collaboration, she doesn't see clients as numbers or contracts. Instead, she sees them as visionaries, changemakers, and individuals with unique stories to tell. Her CMMN team is a passionate blend of strategists and creatives, becoming an extension of each client's vision, working hand-in-hand to build awareness, shape narratives, and, ultimately, pave the path to success.
But Lauren's story isn't just about strategy and collaboration. It's about the heart. It's about believing in the potential of others and using their expertise to unlock that potential. It's about understanding that authenticity is the cornerstone of any successful brand and that a story built on anything less will crumble under the scrutiny of a discerning audience.
In 2020, a vision blossomed for Lauren Campbell. Armed with a well-honed skill set and a heart for community, she envisioned a space where her tools could amplify the voices of those pushing boundaries within their spheres. CMMN, the seed of this vision, bloomed from this fertile ground.
It wasn't just about branding. Lauren saw herself and her team as bridge builders, connecting the vibrant dreams of clients with the strategic prowess needed to bring them to life. Clients, the visionary artists, brought audacious imaginations, while CMMN, the resourceful architects, provided the scaffolding for those dreams to take shape.
This collaborative dance became the core of CMMN's philosophy. Like a well-balanced equation, each party brought their unique strengths to the table. Clients, bursting with potential, envisioned uncharted territories, while CMMN, grounded in strategy, translated those visions into tangible realities. Together, they forged a path to success, a testament to the magic that unfolds when diverse talents unite. CMMN is more than just a branding agency. It's a tapestry woven from collective dreams, a vibrant testament to the power of collaboration, and a beacon for those who dare to break the mold.
In Lauren's words, "Tying together a passion of storytelling and skill set in strategy, I was able to form a group that acts as the CMMN denominator needed by individuals and corporations to build their awareness, shape their stories, and strategize their way into success." Even the sky's not the limit in this collaborative ecosystem – it's just the starting line.
At CMMN, collaboration isn't a buzzword; it's the lifeblood of every project. It doesn't just partner with brands; it becomes an extension of its team and champion of its vision. It's a philosophy deeply rooted in Lauren Campbell's belief in the power of shared passion. When she sees a client's ambition, she truly sees it: a masterpiece waiting to be unveiled.
Building these partnerships starts with a genuine connection. They listen, engage, and understand the heart that beats behind the brand. It isn't transactional; it's collaborative alchemy. Lauren brings strategic expertise, but the spark always comes from the client's unique fire.
That's where collaborative branding shines. It's not about crafting a facade but amplifying the brand's authentic voice. Audiences today are savvier than ever; they crave realness. So, Lauren believes in working with her clients to unearth the essence of their story and the values that resonate deep within and weave them into their branding DNA.
This shared journey leads to more genuine audience connections and empowers her clients. They become active participants in shaping her success, their passion fueled by Lauren's strategic guidance. It's a beautiful dynamic where every voice matters, every idea has a place, and the final product is a collective creativity.
At CMMN, PR isn't about throwing darts in the dark; it's about soaring over the landscape with a clear view of the target. Lauren calls it the ‘bird's eye view’ because they understand where their clients want to land before they craft a strategy.
It's not a one-size-fits-all approach. Some clients yearn for long-term audience building, a loyal fan base nurtured through organic engagement. Others seek a grand debut, a PR splash that makes headlines and sets tongues wagging. CMMN tailor each strategy to these unique aspirations, creating a roadmap that leads precisely to their desired destination.
But there's more to it than just mapping the route. It has an unflinching grasp of the terrain. CMMN knows the fickle audience, who devour trends but see through facades. It understands the power of authenticity, the foundation that builds sustainable success. So, every campaign it weaves is infused with the client's true essence, their values shining through every press release and media interaction.
It isn't just about garnering fleeting attention but building trust and igniting genuine connections. Audiences today aren't just consumers; they're discerning explorers. CMMN wants brands with depth, with stories that resonate, and it helps its clients to share those stories in a way that rings true.
Brand awareness is the lifeblood of modern businesses, and CMMN understands it's not a one-size-fits-all game. They carefully listen to each client's vision, like an artist sensing the brushstrokes needed to bring their masterpiece to life.
Take the PUMA Canada Hip Hop 50 campaigns. CMMN saw PUMA's desire to connect with the community and crafted a strategy that spanned generations. They partnered PUMA with Honey Jam, a long-standing platform for female artists, bringing together iconic stars for a celebratory performance. Meanwhile, they linked PUMA with BL_NK, a rising group fostering young talent. Social media ads featuring carefully chosen Toronto creatives amplified the campaign, benefiting not just PUMA but Honey Jam and BL_NK.
CMMN weaves intricate tapestries of awareness, leveraging partnerships, social media, and PR to paint each brand's unique portrait. They don't just create buzz; they build legacies, forging genuine connections that turn consumers into advocates. In their world, brand awareness isn't just being seen; it's being heard, understood, and embraced.
While discussing dynamic media landscapes, Lauren says, "We ensure that we are keeping up with the media trends by incorporating a well-balanced roadmap of social media initiatives and traditional media exposure. It is important for any strategy to make sense when you zoom out to the bigger picture. When we are heavy in one area and empty in another, this creates room for the authenticity to be questioned."
CMMN's approach to brand ambassadors starts with profoundly understanding their clients. They listen to the brand's vision and target audience and search for individuals whose values and style align. It's a delicate dance – think rising artists matching the brand's creative vibe or a trusted local personality reaching the right demographic. Every ambassador is hand-picked, a puzzle piece chosen with care.
But it's not just about finding the right fit; it's about nurturing a genuine partnership. Brand ambassadors at CMMN aren't hired guns; they're co-creators. They amplify the message authentically, building trust and connection with the audience. Imagine a local boutique and a young fashion blogger – the blogger's love for the boutique's unique pieces shines through, reaching a new audience and expanding the boutique's reach. It is the magic of CMMN's approach – authentic storytelling, amplifying voices, and building enduring brand legacies.
When we asked about the unique identity and values of CMMN to make each brand shine, stating the same, Lauren asserts, "Understanding the role you play and being able also to ensure you are listening to the client is important when creating a cohesive and impactful narrative. You need to be able to see the client's needs even when they don't, and the client needs to trust that you understand what they want even when they cannot express it fully. We work hand-in-hand with the client; we let the client be a part of the process, even when that can be hard or messy. Nothing is easy, and the road less traveled is better walked with someone by your side; I enjoy simply being there for my clients."
As the architect of CMMN, Lauren Campbell's vision is woven into its very fabric. She's not just the founder; she's the guiding hand shaping its strategic direction, from carefully chosen partners to impactful client collaborations. Every decision, from who joins the team to which projects they take on, carries her imprint, reflecting a deep understanding of polarity and its role in growth.
For Lauren, CMMN is not just a business; it reflects her spirit, fueled by genuine intention and a deep belief in the potential of both clients and collaborators. It isn't driven by material pursuit or recognition; it's an extension of her purpose, a chance to use her skills to empower others and leave a lasting mark. CMMN's unwavering morale and commitment to authentic partnerships are testaments to this driving force, a vision that has blossomed alongside Lauren's journey, continuously evolving and pushing the boundaries of what collaborative branding can achieve.
Lauren Campbell founded CMMN with big dreams, but reality soon served a dose of cold water. In a world fueled by instant gratification, clients expected lightning-fast brand magic. CMMN, however, emphasized patient needle-moving, leading to tough conversations and the need to become comfortable as the ‘bad guy’ delivering realistic timelines. This challenge forged transparency into CMMN's DNA, ensuring clients understood the journey ahead.
Another hurdle – building a name in a male-dominated industry. CMMN weathered a barrage of skepticism and ego clashes, demanding firm conviction and strategic retreat. Lauren found her center through meditation, a practice similar to Steve Jobs', which sharpened her focus and provided solutions for her growth and her clients' branding puzzles.
These early battles shaped CMMN. Transparency became their armor, realism their compass, and Lauren's resilience a mirror reflecting her clients' potential. In CMMN's collaborative world, challenges weren't roadblocks but stepping stones – lessons learned through grit and meditation, then applied to guide brands towards impactful, authentic growth.
While mentioning emerging design, communication, and consumer behavior trends to offer cutting-edge solutions to clients, Lauren says, "I personally have a passion for human design and behavior. I study a lot, I observe everything, and I am a very aware person, let's say. I learn from everything and everyone I interact with, take in every ad I come across and enjoy communicating with various people. Those I work with are also passionate about their work, so naturally, they follow the curve. However, I would rather be a trendsetter - so being ‘on trend’ isn't something I worry much about. If you can understand the current state of the world and the human and community you are targeting, you don't need to follow. You need the confidence to stand out and patience to see a strategy through."
When we ask about the plan to continue evolving and innovating in the collaborative branding space, Lauren says, "CMMN will always be an extension to the teams and creatives who are looking to push the needle of their craft, amplify their voice, or create a wave within their respected industry. However, I aspire to focus more on corporate partners and larger conglomerates looking for innovative ways to expand and adapt their imprint within what I call the ‘new earth’. My team and I understand the shift and changes they must make when targeting the next generation of consumers.
A goal of mine this year is to take that next step in terms of partnership within the company. I am looking for someone who can help us expand and believe in my leadership. I am ready for that. How do I plan to continue evolving? I cannot answer this, but I trust my abilities and inner compass as it has led me this far. I can only guarantee to remain open-minded and prepared for every change and challenge ahead."