In an industry where EVERY SECOND COUNTS, even the smallest delay can disrupt trust, compliance, & customer experience
Financial institutions today feel as though they are conducting an orchestra where every instrument plays at a different tempo. Customers expect instant responses, regulators raise the bar with each passing quarter, and old systems try to keep rhythm but often fall behind. A single delay, a single glitch, or a single mismatch in integration can disrupt the entire performance. Financial Institutions are therefore searching not just for new software but for a new kind of intelligence that can harmonize their operations. They need cores that think faster, digital journeys that feel effortless, and API ecosystems that stitch everything together with precision.
Mastering Complexity, Delivering Clarity
And this is exactly where Jaimohan Purushothaman, Chief Operating Officer at Craft Silicon, steps forward, not as an observer, but as someone who understands these pressures with remarkable clarity. While financial institutions struggle to make every system speak the same language, he focuses on building the kind of flow where information, decisions, and customer journeys move without resistance.
A Culture That Delivers Excellence Every Single Day
Jaimohan explains that leading Craft Silicon’s Delivery Center in Ahmedabad requires constant focus on excellence, agility, and client impact. He believes that in banking and finance sector, every second counts and second chances rarely come. His priority is to cultivate a culture of excellence within the team. Internally, the Craft Silicon Group refers to it as their “Center of Excellence“, but in reality, it means every team member understands the real-world consequences of their work on the client’s business outcomes.
He spends significant time with his teams, especially with the technology professionals who possess deep banking knowledge. Projects often come with pressure, and during such moments he encourages flexibility within structured processes. When situations demand faster execution, the team adapts swiftly. This agility, he believes, is the reason the company remains both reliable and competitive.
Innovation is another pillar in the way he works. When the company upgraded its Core Banking System, the shift to an Open API environment was not merely a technical upgrade. It was designed to offer adaptability, enhanced compatibility with fintech platforms, and improved ease of operations for customers. Every advancement had to result in a smoother, smarter experience for financial institutions.
Customer satisfaction remains at the center of his leadership style. Even after go live, he personally reviews monthly client feedback and ensures corrective action is taken promptly. The customer support team stays connected with clients on a regular basis, which helps the organization identify areas of improvement before issues escalate. For him, the goal is not mere satisfaction but building trust and long term partnerships.
Technology is vital, but he considers his people the biggest strength. Their passion, skill, and sense of responsibility keep Craft Silicon ahead. Whether dealing with tight deadlines or tough security challenges, he knows he can count on them. For Jaimohan, excellence comes from a combination of technology, communication, and the continuous desire to raise standards with every new project.
Different regions, different rhythms — one operational philosophy.
Overseeing client relationships across Asia and Africa requires a unique blend of cultural sensitivity, technological adaptability, and strategic clarity. This challenge excites Jaimohan, as it has shaped his professional growth at Craft Silicon. He explains that Africa is incredibly diverse. Solutions effective in Kenya may need significant adjustments for Uganda or Ethiopia. With Craft Silicon’s strong legacy presence across several African nations, he immersed himself deeply to understand the strengths and limitations of these systems
Rather than applying a single standard upgrade across markets, he focused on highly customized and scalable solutions tailored to the unique operational models of each region. Africa’s financial landscape includes SACCO platforms, get now pay later systems, agri finance voucher solutions, Islamic banking architecture, and widespread agency banking. His decade long experience across the continent provided him a nuanced sense of these operational and cultural needs.
Asian markets present an entirely different set of expectations. Whether building platforms for retail loans or customizing experiences for specific regulatory requirements, he ensures technological solutions reflect local business practices and customer preferences. Customization extends to user experiences, compliance, and language. According to him, every region has its own rhythm, which must be understood before any technological development begins.
Despite the diversity, Craft Silicon’s foundation remains consistent. Powerful unified architectures allow customization without compromising quality. From Open API platforms to analytics, business intelligence, mobile banking, internet banking, and anti-money laundering systems, the organization maintains a standard of excellence across continents.
In his role as Chief Operating Officer (COO), he ensures that every solution meets Craft Silicon’s delivery standards regardless of geography. Clear KPIs, strong service agreements, agility, and cultural awareness guide his leadership. He believes that true success lies in deep listening, technological strength, and a commitment to operational excellence.
The years Jaimohan spent working at Craft Silicon’s headquarters in Nairobi and as Country Manager for Uganda weretransformative. These experiences shaped not just his strategy but also his leadership philosophy. In Nairobi, he faced the challenge of expanding the business in a fast moving yet complex market. In Uganda, he was responsible for establishing operations from the ground up. In a span of 5 years, he helped scale the business to over six hundred and fifty thousand dollars in monthly revenue, demonstrating his strong understanding of market nuances and client needs.
He expanded Craft Silicon’s product portfolio, modernized legacy systems, and launched more than a dozen digital banking solutions. These advancements were essential for staying competitive in a rapidly evolving financial sector. His work with key financial institutions in Uganda led to award winning projects, particularly in mobile banking and digital financial inclusion. Winning recognitions such as the Think Business Banking Award in Kenya and the Digital Impact Awards in Uganda reinforced his belief that vision paired with strong execution can create meaningful industry impact.
Leadership shaped by markets, strengthened by execution, and proven across borders.
In India, he applies the same principles with enhanced rigor. His responsibilities include scaling businesses, driving operational excellence, overseeing multi-million dollar contracts, and guiding senior leadership teams. The core lessons from Africa stay with him. Adaptability, cultural understanding, and deep client engagement are essential for sustainable growth. He continues to integrate these lessons while managing digital transformation initiatives, strengthening governance, planning finances, and mentoring teams.
For Jaimohan, leadership in India is the result of a global journey that taught him resilience, empathy, and strategic precision. He remains committed to delivering large scale projects that align with Craft Silicon’s long-term vision while fostering the next generation of leaders within the organization.
A Partnership That Signals a New Chapter for Sri Lanka
The recent Craft Silicon collaboration with Asia Pacific Technology Systems (APTS) in Sri Lanka stands as a milestone in the region’s digital banking journey. For Jaimohan, this partnership was inspired by the opportunity to create meaningful change. Strategic business expansion has always been central to his professional strengths, and the Sri Lankan venture represents the outcome of persistent and passionate effort.
The partnership was driven by a desire to introduce advanced fintech solutions that could transform how financial institutions operate. He saw Sri Lanka as a market ready to embrace intuitive, technology driven systems capable of elevating operational efficiency. The collaboration with APTS and the support of Fintrex Finance allowed Craft Silicon to bring products tailored to the needs of the entire financial ecosystem, from microfinance institutions to large Tier 1 banks.
Commitment Signed. Success Shared: A New Era of Collaboration Begins.
The signing ceremony held on September 18th, 2025 symbolized a shared commitment to innovation and customer experience. With Craft Silicon’s global product strength and APTS’s integration expertise, the partnership is positioned to help Sri Lankan Financial institutions modernize rapidly. For Jaimohan, this is not merely a business milestone but a chance to support a nation on the brink of significant digital advancement.
Looking ahead, he envisions financial institutions in Sri Lanka benefiting from Open API driven core banking systems, enhanced digital journeys, and improved operational agility. He believes customers will gain access to intuitive and globally aligned digital banking experiences. To him, this launch also represents a gateway to the wider APAC region, including markets such as Nepal, the Philippines, Papua New Guinea, and the Solomon Islands. Every new venture is an opportunity to expand fintech excellence while learning and adapting to local needs.
A Conversation That Redrew the Edges of Possibility
At the Digital Transformation Summit 2025 in Papua New Guinea, Jaimohan Purushothaman showcased Craft Silicon’s commitment to shaping impactful global partnerships. During the summit, he engaged in a key discussion with the Prime Minister of Papua New Guinea, Hon. James Marape, exploring avenues for future collaboration in advancing digital innovation across the region.The exchange reflected Jaimohan’s strategic leadership and his ability to connect technology, public policy, and real-world digital transformation, reinforcing his role as a catalyst in Craft Silicon’s mission to build strong international alliances and drive sustainable fintech growth across emerging markets.
The Symphony Behind Seamless Delivery
Jaimohan believes that none of Craft Silicon’s major achievements would be possible without deeply collaborative and high performing teams. At the Ahmedabad Delivery Center, his core strategy is to unify diverse business functions and align them toward shared outcomes. He has introduced a culture where every individual and every team operates with clear goals, measurable results, and a strong sense of accountability.His leadership relies heavily on key performance indicator (KPI) driven management. Teams across sales, technology, HR, and finance follow carefully defined KPIs that cover areas such as project delivery timelines, customer satisfaction, compliance, and innovation. Regular review meetings, transparent dashboards, and consistent tracking ensure that every team member knows the direction of progress and the areas that require attention.People management remains the heart of his approach. He invests significantly in talent development, succession planning, employee engagement, and performance optimization.
Through mentorship sessions, continuous upskilling programs, and an open feedback culture, he ensures that his teams feel valued and motivated. Diversity, Equity, and Inclusion (DEI) initiatives are woven into the organizational fabric to create a workplace where high performance and belonging coexist.To enhance collaboration, he has introduced agile methodologies. Daily standups, sprint planning, and cross team retrospectives keep projects adaptive and solution focused. For large initiatives, he drives process optimization, risk management, adherence to service level agreements (SLAs), and strong business continuity plans.He leads by example at every phase of project execution.
His leadership style includes hands on reviews, regular organizational meetings, and close coordination across departments. He personally leads product demonstrations, nurtures potential opportunities, and supports the conversion of leads into long term partnerships.The development process follows a highly customized software model that keeps the client involved through every milestone. While onsite implementations are managed seamlessly, he simultaneously directs larger offsite teams to ensure speed, clarity, and collaboration.Customer support receives equal importance. His system includes recurring review calls, monthly feedback assessments, and proactive resolution practices.These efforts are supported by multiple tools related to people management, design, development, release management, network, and security. Together, these elements create a workplace where collaboration, efficiency, and accountability drive consistent, high quality delivery.
The Art of Delivering What Truly Matters
For Jaimohan, aligning delivery operations with Craft Silicon’s mission begins with a simple principle. Technology matters only when it improves lives. Working across Africa and Asia has shown him how transformative a moment can be when a micro loan reaches a vendor on time, or when a mobile transaction allows a family to pay for essentials instantly. This awareness shapes the leadership culture he has built in Ahmedabad.Every project begins with understanding its purpose. Whether the task is introducing Open API based core banking upgrades or enhancing digital channels, he ensures that the team sees the larger impact on financial accessibility, trust, and customer experience.
When teams understand the reason behind a project, they naturally take ownership of the execution, he believes.Customer centric thinking forms a central pillar of his strategy. Operating in more than thirty countries has taught him that each market has its own pressures and expectations. He keeps the operations team close to the customer throughout the journey. This includes discussions, user acceptance tests (UAT), go live support, and post implementation engagement. The aim is to align technology with the real needs of the institution.Innovation, in his view, should solve real problems. He encourages his teams to modernize legacy systems, enhance security, simplify compliance, and refine digital experiences, but only when these changes bring meaningful value to institutions and their customers.Reliability remains non-negotiable.
Banking requires zero tolerance for downtime. Strong governance, transparent communication, early risk identification, and strict adherence to service commitments form the backbone of his delivery model. When clients trust Craft Silicon to be dependable, that trust itself becomes part of the positive impact the company creates.Above all, he builds teams that connect their work to the larger mission. When people see the human value behind their contribution, accountability and passion emerge effortlessly. For him, aligning delivery with purpose is not simply a process. It is a mindset grounded in empathy, driven by intent, and executed with discipline.
The Human Heart of Fintech Alliances
From Jaimohan’s experience across Africa and Asia, the strongest partnerships between fintech organizations and financial institutions emerge from shared purpose. He believes that true collaboration begins when both sides move beyond the vendor–client mindset and work together to solve real-world challenges.The first ingredient he emphasizes is clarity. When a financial institution and a fintech openly discuss their goals, whether financial inclusion, modernizing legacy systems, enhancing compliance, or expanding digital channels, the partnership becomes stronger. Misalignment creates hurdles, while shared vision accelerates progress.Trust built on transparency is equally important. Banks operate under intense regulatory pressure and demand reliability. He follows a principle of complete openness regarding risks, dependencies, and timelines.
Clients value this honesty, especially during complex transformations.Agility forms the third pillar. The markets Craft Silicon serves evolve rapidly. Regulations change, customer expectations grow, and technology cycles shorten. A successful fintech partner must adapt quickly without losing quality, and this agility keeps institutions confident and forward moving.He also emphasizes that digital transformation is not merely technology adoption. It represents a shift in how financial institutions operate and how customers experience financial services. Behind every workflow, every integration, and every digital journey, there is a user waiting to pay a bill, access credit, or support a family. Partnerships grow stronger when both sides remember this human dimension.To him, the most sustainable collaborations are built on aligned goals, transparent communication, agility, and a shared commitment to meaningful impact. When technology becomes a bridge for better customer experience, both partners innovate confidently and society benefits from the progress.
Rising Strong in the Face of Disruption
One of the most defining challenges of Jaimohan’s leadership journey arrived almost immediately after he took charge of the Ahmedabad Delivery Center. Just a month into his role, the global pandemic struck. What could have halted operations instead became a turning point that highlighted the unit’s resilience and adaptability.Jaimohan led the team through a swift transition to a work-from-home model, a territory that was new for many. His priorities were clear. Productivity must remain steady, client expectations must be met, and quality must never slip. He placed immense trust in his teams, empowering them with clarity and stability during an uncertain period.Customer support became especially critical as regulations changed constantly. Under his guidance, the teams stayed nimble, continuously updating processes and systems to align with evolving guidelines.A parallel challenge emerged in the form of product scalability.
Clients often approached with requirements that did not exist within the current product suite. Instead of viewing this as a barrier, Jaimohan treated it as a catalyst for innovation. He led the development of customized modules designed precisely for client needs. These additions were delivered on time and eventually became part of Craft Silicon’s broader product portfolio, strengthening offerings across multiple markets.Through these experiences, he reinforced principles of agility, customer centricity, and operational excellence. The Ahmedabad unit grew from a delivery center into a full revenue-generating business entity under his watch, expanding into new markets such as Sri Lanka. These challenges continue to shape his leadership philosophy today.
The Next Era of Digital Transformation
From Jaimohan’s perspective, digital transformation across Africa and Asia is entering a new phase defined by modernization, customer expectations, and rapid innovation. Having worked extensively across these regions, he observes a shared urgency among financial institutions to adopt technology that enhances access, security, and speed.
In Africa, he sees a strong shift toward open and interoperable ecosystems. Many countries have already leapfrogged traditional banking models with mobile money and are now moving toward deeper integrations between banks, fintechs, telecoms, and government systems. Open API frameworks are becoming essential, enabling institutions to launch digital services quickly and reach underserved populations. Rising digital transactions have also created a sharp demand for AI-driven fraud detection and adaptive regulatory technology.
In Asia, the transformation is fueled by regulatory readiness and evolving customer behavior. Markets like India have reshaped digital payments, and surrounding regions are experiencing similar momentum. Financial Institutions are now prioritizing cloud adoption, modernization of legacy systems, real-time analytics, and personalized digital journeys.
Sri Lanka stands out to Jaimohan as a market undergoing meaningful renewal. Banks and Financial Institutions are modernizing their core systems, adopting real-time capabilities, and strengthening compliance to meet the expectations of a new generation of customers. The push for instant payments, digital onboarding, and automated regulatory processes marks a decisive shift in the country’s financial landscape.
Staying Ahead of the Digital Curve
For Jaimohan, staying ahead in the fintech landscape requires anticipating change long before it affects the industry. At Craft Silicon, he champions a strategy grounded in continuous evolution of both technology and delivery frameworks.
One of his major focus areas has been the modernization of core platforms. Craft Silicon has re-engineered its Core Banking System, digital channels, and fintech offerings into cloud-ready and Open API–enabled frameworks. This shift allows financial institutions to integrate faster, scale effortlessly, and respond quickly to regulatory and customer demands.
Regulatory technology (RegTech) has also become a critical part of Craft Silicon’s innovation roadmap. With dynamic requirements across regions, the company has strengthened its AML (Anti-Money Laundering) systems, reporting engines, and governance tools. These upgraded solutions provide clients with the flexibility needed to manage compliance with confidence rather than urgency.
Another area where he invests significantly is AI-driven fraud analytics. Digital transactions have surged across mobile-first markets, and with it, the need for real-time anomaly detection. Under his leadership, Craft Silicon continues to expand its predictive analytics capabilities to help institutions prevent risks before they occur.
For Jaimohan, technology is only half the story. Strong execution is equally important. Delivering complex solutions across more than thirty countries requires disciplined processes and governance. He ensures that delivery remains consistent, agile, and reliable, no matter the region.
The Invisible Pathway to Leadership Growth
People leadership is the part of his role that Jaimohan values most. Throughout his career in Kenya, Uganda, and India, he has believed that an organization’s true strength lies not just in the leaders it has today, but in the leaders it creates for tomorrow.
He identifies leadership potential through subtle but powerful signals. He looks for individuals who take ownership, display curiosity, and step forward during challenging moments. These behaviors often reveal an individual’s capacity to grow. Once he recognizes potential, he provides opportunities that stretch abilities and build confidence and perspective.
Leadership shadowing plays a central role in his talent development approach. He invites emerging leaders to observe decision-making sessions, client discussions, and strategic reviews. This exposure offers a real understanding of leadership under pressure and highlights the importance of empathy, clarity, and balance alongside technical skill.
Mentoring forms another cornerstone of his leadership style. He works closely with team leads, project managers, and department heads, helping them strengthen emotional intelligence, resilience, and communication. His experience across diverse cultures has shaped his belief in inclusive leadership.
In Ahmedabad, he has built a culture where growth is multidimensional. Team members explore cross-functional roles based on interests and strengths. Many have progressed into leadership roles because they were given trust and responsibility at the right time.
For Jaimohan, cultivating leaders is not about selecting a few. It is about creating a work environment where everyone feels empowered to grow. When people feel trusted, valued, and supported, leadership becomes a natural outcome of the culture.
Building the Future of Finance in Emerging Markets
Jaimohan sees the future of Craft Silicon in emerging markets as an opportunity to create deeper, meaningful impact. Drawing from his experience across Africa and Asia, he envisions the company becoming a true growth partner for financial institutions.
A key part of his vision is advancing Open API banking, cloud-ready platforms, advanced analytics, RegTech automation, and AI-driven solutions. For Jaimohan, innovation is purposeful — focused on improving institutional operations and customer experience.
He places strong emphasis on financial inclusion, ensuring solutions support microfinance institutions, community banks, and emerging fintech players in reaching underserved communities. To sustain innovation, he prioritizes strong delivery frameworks, leadership development, and cross-functional collaboration, empowering local teams to contribute to global strategy.
Ultimately, Jaimohan imagines a Craft Silicon that remains agile, trusted, and deeply connected to the markets it serves. His vision is built on innovation, relevance, and meaningful impact, positioning the company to shape the future of digital financial services across emerging markets.
Also Read :- Business Minds Media For more Information
“In banking and finance sector, every second carries weight. My job is to make sure our teams treat every deliverable with that same level of seriousness.”
“Technology can fail, processes can falter, but a strong culture never does. That’s why I invest most of my energy in building the right mindset within the team.”